Kroc died of a heart ailment at Scripps Memorial Hospital in San Diego on January 14, 1984. Kroc was survived by his second wife,Joan B. Kroc.Wikiquote has a collection of quotations related to:Ray Kroc
A number of quotes about entrepreneurship and capitalism have been ascribed to Ray Kroc. According to one such quote, Kroc was purported to have said,
If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way – of survival of the fittest.